Using our vast network of press and broadcast contacts, we secure appearances for clients on television, in newspapers and magazines, creating new audiences and higher profiles. Peanut & Crumb offers a range of PR services on a project or retainer basis to make corporate communications spend as cost effective as possible.
We provide a Reactive Press Office to craft client stories and react to the news agenda with specific goals in mind. Our team positions clients as expert voices in their sector on topics to engage both press and the target market, creating headlines that sit within clients’ strategic narrative. We work with clients on their positioning and voice, outlining their point of view on issues and identifying relevant news stories, then pitch out to specific national, international and industry media. We also run a daily news briefing service identifying and responding to opportunities in the media around the client’s core topics.
Our Launch PR service – for products to campaigns to podcasts – has focused KPIs and delivers. Our most recent campaign won appearances on Zoe Ball’s Radio 2 Breakfast Show, a 3 page Sunday Times Magazine spread and an exclusive in the Daily Mirror, building a broad new audience for the client.
To generate press and consumer engagement for clients in new and relevant ways, we also offer Specially Commissioned Surveys around client topics, managing the questions, target audience and findings to turn the survey into a relevant news story that makes headlines.